Competitive Intelligence (CI) involves gathering valuable insights about your competitors from their openly available information. It can be everything from pricing to email marketing strategies, from sales tactics to overall business strategies. By leveraging this knowledge, you gain competitive advantage and ultimately develop tactics to boost your revenue potential.

Creating an in-house competitive intelligence program is usually a fragmented process, and it soon becomes time-consuming and frustrating, leading to duplicated procedures and incorrect data. 

CI tools help you centralize and harmonize your data across your organization’s departments, saving you time, improving the quality of your intel, and giving you the competitive edge you need to focus on what really matters.

If you have at least one competitor, the answer is yes. And if you’re like us, you are probably already doing some sort of CI, likely in a very fragmented way. For example:

• Your leadership is already tracking your competitors’ funding and market share.
• Your product team is already tracking your competitors’ product launches and roadmaps.
• Your marketing team is already tracking your competitors’ website and social strategy.
• Your growth team is already tracking your competitors’ pricing strategy and experiments.
• Your sales team is already tracking your competitors’ GMT motion and outreach strategy.

All these competitive intelligence programs are siloed and disconnected, making it difficult to get a clear understanding of your competitive landscape.

TL;DR: Most CI solutions on the market focus on Enterprise customers, while Unkover is built to enable small and medium-sized companies to get the same benefits of a Competitive Intelligence department at a fraction of the cost and scales with you as you grow.

Traditionally, competitive intelligence is a task for other roles (leadership, sales, marketing, you name it) in a jobs-to-be-done framework that requires CI. We built Unkover to be your enabler rather than yet another tool to juggle in your busy day-to-day.

One of the key features that sets Unkover apart from other solutions on the market is a user-friendly and cost-effective platform that can be utilized by any company, regardless of size or budget. 

We’ve been told we need a huge department (and big money) to start a CI program when, in fact, you can start by monitoring your competitors’ top pages and email workflows to have a big impact on your revenue.

From experience.

Two years ago, we were in trouble. Suddenly, our blue ocean market was inundated by new competitors. We had a clear vision, solid roadmap, and strong GTM. We focused on our stuff and decided not to care about them.

But one day, reality hit hard. Not having a Competitive Intelligence program meant we had 10 terrible Competitive Intelligence programs. No matter our decision to ignore competitors, almost every team leader in the company, from product to marketing and sales, had their very personal process for keeping track of all these new competitors.

It was a huge waste of time. One we wanted to solve. A tool would centralize our Competitive Intelligence, save us time, and align everyone. Great idea on paper, but… we cannot count how many times we’ve submitted demo requests to the leading competitive intelligence tools.

Guess how many demos we got? Zero. Nada.

No one cared about us–the small and medium-sized companies with limited budgets and headcounts. All the market cared about was the enterprise users with large pockets and teams to allocate to any function.

So, we did what we had done time and time before: we built our own tool. Then we shared it with a bunch of friends. Then we got more requests by word of mouth and thought… Let’s make it a real product.

Everyone has competitors. Being able to monitor them and stay ahead of them should not be a privilege for large companies. Let’s level the playing field.

The use of competitive intelligence tools is legal and ethical as long as they are used in a responsible and lawful manner. This is something we strongly believe, and Unkover respects laws and regulations regarding data privacy, intellectual property rights, and fair competition. 

If you choose to use Unkover, you can be sure that the information gathered through our tools is obtained ethically and does not violate any legal boundaries. Additionally, we believe it is crucial to use this information for business purposes only and not for personal gain or harm to others, so we may discontinue access to our tools for users who do not adhere to these standards.

Our system allows you to use competitive intelligence responsibly so that you can gain valuable insights into your competitors’ strategies while maintaining transparency and integrity in your own business practices.

Absolutely! Sign up today to enjoy our free trial. No credit card required, and rest assured, you won’t be billed at the end of the trial period.

And if you decide to move to a paid plan, you can lock in a 50% lifetime discount, which will be automatically applied at checkout!

Start your free trial now!